Kim Kardashian Says She's Obsessed With This "Purple Shampoo for Teeth" (2024)

FAQs

What does Kim Kardashian use to whiten her teeth? ›

Kim Kardashian turns her teeth temporarily purple as she promotes the V34 Colour Corrector Serum from the brand HiSmile. The reality star brushes her teeth with the paste, which she compares to purple shampoo.

Using purple shampoo won't whiten the teeth like the TikTok user claims and people could end up feeling very ill if they use shampoo to clean their teeth. Dr Kasem encouraged patients to ignore beauty trends they see on social media, which tend to be ineffective and can be harmful.

It has also blown up on TikTok too, with #hismile racking up 326.3m hits and videos of the toothpaste being used garnering hundreds of millions of views. In a video promoted on Hismile's own TikTok page, seen by 21.6million people, Kim K said she was 'obsessed' with the V34 foam product.

The star has let the public know that she is so into keeping her teeth clean and white that she brushes up to four times a day with a Burst Oral Care toothbrush, and that she has began to pass down her love of oral care to her children thanks to the yummy flavors of HiSmile's Flavored toothpastes.

While this might sound scientifically plausible, the reality is it's more of an optical illusion than an oral health solution. The effect is purely cosmetic and extremely temporary. It doesn't address the underlying causes of tooth discoloration, such as plaque build-up or enamel erosion.

According to Dr. Sands, Kim has teeth whitening twice a year to ensure a dazzlingly white smile. At age twenty-eight she also had Invisalign clear braces to straighten her misaligned smile. The results from Invisalign, coupled with regular whitening, has given her one on the most well-known smiles in Hollywood.

Despite claims, purple toothpaste doesn't whiten teeth or remove stains. Purple toothpaste uses color theory to neutralize yellow teeth by applying purple dye to the teeth, giving the illusion of a whiter smile. This effect is temporary and won't whiten teeth over time.

Although trendy, the whitening effects of purple toothpaste may just be an illusion. Many dental professionals warn of the temporary brightening effects and potential harm from using purple toothpaste. In general, products with the ADA Seal of Acceptance are recommended for use by dental professionals.

Purple shampoo is a pigmented shampoo for blondes that neutralizes and removes unwanted brassy, yellow undertones. While your stylist uses a toner to eliminate these unwanted tones at the salon, you may notice yellow, orange, and red tones appearing in your hair as time passes. That's where purple shampoo comes in!

"Coconut oil is a natural extract for white teeth," Kylie says. She suggests it as a cheaper alternative to teeth whitening, after divulging that she visits the dentist to whiten hers.

What celebs use HiSmile? ›

HiSmile has advertised extensively on Instagram in recent years, with celebrity promoters including Kylie Jenner, Kim Kardashian, Kourtney Kardashian, Kris Jenner, and Connor McGregor.

This is a similar theory to that of purple shampoo, which people use to combat brassy or yellow tones in blond or gray hair. While it may be effective in making your teeth appear brighter or whiter for a short time, it does not actually remove any stains from your teeth.

I don't want to smile for them. I don't want to be out. Even if I was more confident, I just didn't feel like being that girl who was going to be smiling for every photo. It changed my mood; it changed who I was; it changed my personality a lot."

"If the stains on your teeth are difficult or ingrained, it's unlikely to work," he says. "But if your issue is with surface stains, such as those from coffee, tea, red wine, berries or sauces, products like HiSmile may reduce their colour, leaving you with less staining on your teeth."

If you see celebrities with perfectly white, straight, and uniform-looking teeth, they likely have veneers. Unlike teeth whitening, veneers are more permanent. There are various types of materials used, but porcelain and composite are the most common types.

In an effort to keep things artificial flavor- and color-free, Kourtney recommends Schmidt's Wondermint Tooth+Mouth Paste as an option she's using currently. Shop one of Kourtney Kardashian's toothpastes of choice, Schmidt's Wondermint Tooth+Mouth Paste.