Live: Kim Kardashian promotes purple colour correcting tooth product | Daily Mail Online (2024)

FAQs

Does the purple stuff for your teeth really work? ›

Despite claims, purple toothpaste doesn't whiten teeth or remove stains. Purple toothpaste uses color theory to neutralize yellow teeth by applying purple dye to the teeth, giving the illusion of a whiter smile. This effect is temporary and won't whiten teeth over time.

Kim Kardashian turns her teeth temporarily purple as she promotes the V34 Colour Corrector Serum from the brand HiSmile.

Instead of removing stains from teeth, purple toothpaste color-corrects yellowness which creates an optical illusion of a whiter smile. Dentists say that purple dental products are a gimmick and won't benefit your dental health.

This powder is specifically designed for colour correcting tooth stains, and it does an amazing job. The Hismile V34 Colour Corrector Powder is easy to use and provides fast results. If you're looking for a teeth whitening product that really works, I highly recommend trying the Hismile V34 Colour Corrector Powder.

Potential Risks of Purple Toothpaste Use

Using purple toothpaste may increase your risk of experiencing side effects. Common side effects that may occur include teeth sensitivity, gum irritation, damage to tooth enamel or oral tissues, and teeth staining.

Australian brand Hismile — endorsed by celebrities including Kim Kardashian — has officially launched in Boots. It offers a collection of fruity toothpastes, such as mango sorbet, peach iced tea and watermelon, alongside the typical mint flavour. Hismile also makes powders, serums and strips designed to whiten teeth.

Loyal to the HiSmile brand, Kim posted an Instagram story last night to show followers that the final step in her getting glam process is a quick treatment with HiSmile's V34 Colour Corrector Serum ($29).

Purple whitening toothpaste pros and cons

The results are temporary and last between a few hours or up to a day. Dental color correction does not alter the tooth color itself. Instead, the tiny color particles in the toothpaste temporarily mask the yellow hues in enamel, making teeth appear whiter.

Speaking with The Mirror, Dr Kasem advised: "The internet is filled with extreme ways to whiten your teeth at home, with some stating that purple shampoo is the way forward. "The idea behind it is that the violet hue cancels yellow tones found in your teeth, creating an instant but temporary whitening effect.

Vicks VapoRub is toxic to consume and should not be used for teeth whitening.

Which purple toothpaste is best? ›

The instructions recommend applying two pumps of the solution onto a soft bristle toothbrush and gently brushing for two minutes. Once your two minutes are up, spit out the remaining solution and rinse your mouth out thoroughly – making sure not to swallow any of the solution.

The original HiSmile formula contained citric acid, sodium chlorite and sodium bicarbonate as the active ingredients. Citric acid can erode tooth surfaces and cause sensitivity, while sodium chlorite can be toxic in high amounts.

hismile V34 Color Corrector Serum | Walgreens.

One of the highlights of this Colour Corrector is its effectiveness in canceling out yellow tones and brightening your smile temporarily. I've received compliments on my smile when using it, and people have noticed the difference, which is a testament to its efficacy. Bought this for my son who had his braces removed.

"If the stains on your teeth are difficult or ingrained, it's unlikely to work," he says. "But if your issue is with surface stains, such as those from coffee, tea, red wine, berries or sauces, products like HiSmile may reduce their colour, leaving you with less staining on your teeth."

Disclosing tablets are commonly used by those undergoing orthodontic treatments to prevent plaque build up in areas which are harder to brush. An example of a dye with a patented use as a "Dental Plaque Disclosing Agent" is erythrosine.