Oral Care Market Demand and Growth Insights 2024 (2024)

Table of Contents
Oral Care Market Size, Share, Trends, Growth Outlook, and Opportunities to 2030- By Product (Toothpastes, Toothbrushes & Accessories, Mouthwashes/ Rinses, Dental Accessories/ Ancillaries, Dental Products, Dental Prosthesis Cleaning Solutions), By Distribution Channel ( Consumer Stores, Retail Pharmacies, Online Distribution, Dental Prosthesis Cleaning Solutions), Countries and Companies Report Oral Care Market is estimated to increase at a growth rate of 6.7% CAGR over the forecast period from 2024 to 2032. An Introduction to Oral Care Market in 2024 Oral Care Market Dynamics Oral Care Market Trend: Rise in Demand for Natural and Organic Oral Care Products Oral Care Market Driver: Increasing Focus on Preventive Dental Care Oral Care Market Segmentation Oral Care Market Companies Reasons to Buy the Oral Care Market Study Oral Care Market Segmentation Frequently Asked Questions Related Reports Medical Specialty Bags Market Size, Share, Trends, Growth Outlook, and Opportunities to 2030- Anaesthesia Breathing Bags, Urinary Collection Bags, Bile Collection Bags, Sterile Packaging Bags, Blood Bags, Ostomy Collection Bags, Enteral Feeding Bags, Cadaver Bags, Resuscitation Bags, Continuous Ambulatory Peritoneal Dialysis (CAPD) Bags, Intravenous Fluid Bags, Enema Bags, Ice Bags), and Companies Report Phage Therapy Market Size, Share, Trends, Growth Outlook, and Opportunities to 2030- By Product (Escherichia coli, Staphylococcus aureus, Salmonella, Others), Application (Animal Health, Food Industry, Others), and Companies Report Ear Syringe Market Size, Share, Trends, Growth Outlook, and Opportunities to 2030- By Product (Bulb ear syringe, Tubular ear syringe), End-user (Hospitals, Home), and Companies Report USD Analytics Useful Links Contact Us FAQs

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Oral Care Market Size, Share, Trends, Growth Outlook, and Opportunities to 2030- By Product (Toothpastes, Toothbrushes & Accessories, Mouthwashes/ Rinses, Dental Accessories/ Ancillaries, Dental Products, Dental Prosthesis Cleaning Solutions), By Distribution Channel ( Consumer Stores, Retail Pharmacies, Online Distribution, Dental Prosthesis Cleaning Solutions), Countries and Companies Report

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  • Oral Care Market
  • |Published Month :February, 2024
  • |No. of Pages :183
  • Overview
  • Table of Contents
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Oral Care Market is estimated to increase at a growth rate of 6.7% CAGR over the forecast period from 2024 to 2032.


The Oral Care Market study analyzes and forecasts the market size across 6 regions and 24 countries for diverse segments including By Product (Toothpastes, Toothbrushes & Accessories, Mouthwashes/ Rinses, Dental Accessories/ Ancillaries, Dental Products, Dental Prosthesis Cleaning Solutions), By Distribution Channel ( Consumer Stores, Retail Pharmacies, Online Distribution, Dental Prosthesis Cleaning Solutions).

An Introduction to Oral Care Market in 2024

The Oral Care Market in 2024 is experiencing steady growth, driven by the increasing awareness of oral hygiene and the growing demand for preventive dental care products and services worldwide. Oral health plays a critical role in overall health and well-being, with dental conditions such as dental caries, periodontal disease, and oral cancer posing significant public health challenges globally. With advancements in oral care products, including toothpaste, mouthwash, dental floss, and interdental brushes, the market offers a diverse range of oral hygiene solutions tailored to individual needs and preferences. Moreover, the integration of smart toothbrushes, dental apps, and teledentistry platforms further enhances patient engagement, oral health monitoring, and personalized preventive care, driving market expansion and innovation in oral healthcare delivery.


Oral Care Market Dynamics

Oral Care Market Trend: Rise in Demand for Natural and Organic Oral Care Products

The oral care market is witnessing a prominent trend towards the rise in demand for natural and organic oral care products. Consumers are increasingly prioritizing products made from natural ingredients, free from artificial additives and chemicals. This trend is driven by growing awareness of oral health and hygiene, as well as concerns about the potential health risks associated with synthetic ingredients in traditional oral care products. As a result, there is a surge in the popularity of natural toothpaste, mouthwash, and oral care accessories, driving innovation and market growth in the natural and organic oral care segment.


Oral Care Market Driver: Increasing Focus on Preventive Dental Care

A significant driver propelling the oral care market is the increasing focus on preventive dental care. Dental professionals and consumers alike are recognizing the importance of preventive measures in maintaining oral health and preventing dental problems such as cavities, gum disease, and tooth decay. This shift towards preventive dental care is driven by efforts to reduce healthcare costs, improve overall health outcomes, and enhance quality of life. As a result, there is a growing demand for oral care products and services that promote preventive measures, such as fluoride toothpaste, dental floss, and regular dental check-ups, stimulating market growth and investment in oral care solutions.


Oral Care Market Opportunity: Expansion into Digital Oral Health Solutions


An opportunity within the oral care market lies in expanding into digital oral health solutions. With the rise of digital technology and telehealth platforms, there is increasing interest in digital solutions for oral health monitoring, education, and management. Companies can develop smartphone apps, wearable devices, and digital platforms that enable users to track their oral hygiene habits, receive personalized oral care recommendations, and connect with dental professionals remotely. This expansion into digital oral health solutions presents an opportunity to enhance consumer engagement, improve oral health outcomes, and differentiate products and services in the competitive oral care market, driving innovation and market growth.


Oral Care Market Segmentation

By Product
Toothpastes
-Pastes
-Gels
-Powders
-Polishes
Toothbrushes & Accessories
-Manual Toothbrushes
-Electric Toothbrushes
-Battery-powered Toothbrushes
-Replacement Toothbrush Heads
Mouthwashes/ Rinses
-Non-medicated Mouthwashes
-Medicated Mouthwashes
Dental Accessories/ Ancillaries
-Dental Flosses
-Breath Fresheners
-Cosmetic Dental Whitening Products
-Dental Water Jets
Dental Products
Dental Prosthesis Cleaning Solutions

By Distribution Channel

  • Consumer Stores
  • Retail Pharmacies
  • Online Distribution
  • Dental Prosthesis Cleaning Solutions


Geographical Analysis

  • North America (United States, Canada, Mexico)
  • Europe (Germany, France, United Kingdom, Spain, Italy, Rest of Europe)
  • Asia Pacific (China, India, Japan, South Korea, Rest of Asia Pacific)
  • South America (Brazil, Argentina, Rest of South America)
  • Middle East and Africa (Saudi Arabia, UAE, Rest of Middle East, South Africa, Egypt, Rest of Africa)

Oral Care Market Companies

  • Colgate-Palmolive Company
  • GSK plc
  • Johnson & Johnson Services Inc
  • Church & Dwight
  • Procter & Gamble
  • Unilever PLC
  • GC Corp
  • Lion Corp
  • Henkel AG & Co. KGaA
  • Sunstar Suisse S.A.

*LIst not exhuastive

Reasons to Buy the Oral Care Market Study

• Deepen your industry insights and navigate uncertainties for strategy formulation, CAPEX, and Operational decisions
• Gain access to detailed insights on the Oral Care Market, encompassing current market size, growth trends, and forecasts till 2030.
• Access detailed competitor analysis, enabling competitive advantage through a thorough understanding of market players, strategies, and potential differentiation opportunities
• Stay ahead of the curve with insights on technological advancements, innovations, and upcoming trends
• Identify lucrative investment avenues and expansion opportunities within the Oral Care Market industry, guided by robust, data-backed analysis.
• Understand regional and global markets through country-wise analysis, regional market potential, regulatory nuances, and dynamics
• Execute strategies with confidence and speed through information, analytics, and insights on the industry value chain
• Corporate leaders, strategists, financial experts, shareholders, asset managers, and governmental representatives can make long-term planning scenarios and build an integrated and timely understanding of market dynamics
• Benefit from tailored solutions and expert consultation based on report insights, providing personalized strategies aligned with specific business needs.

TABLE OF CONTENTS

1 Introduction to 2024 Oral Care Market
1.1 Market Overview
1.2 Quick Facts
1.3 Scope/Objective of the Study
1.4 Market Definition
1.5 Countries and Regions Analyzed
1.6 Units, Currency, and Conversions
1.7 Industry Value Chain

2 Research Methodology
2.1 Market Size Estimation
2.2 Sources and Research Methodology
2.3 Data Triangulation
2.4 Assumptions and Limitations

3 Executive Summary
3.1 Global Oral Care Market Size Outlook, $ Million, 2021 to 2030
3.2 Oral Care Market Outlook by Type, $ Million, 2021 to 2030
3.3 Oral Care Market Outlook by Product, $ Million, 2021 to 2030
3.4 Oral Care Market Outlook by Application, $ Million, 2021 to 2030
3.5 Oral Care Market Outlook by Key Countries, $ Million, 2021 to 2030

4 Market Dynamics
4.1 Key Driving Forces of Oral Care Market Industry
4.2 Key Market Trends in Oral Care Market Industry
4.3 Potential Opportunities in Oral Care Market Industry
4.4 Key Challenges in Oral Care Market Industry
5 Market Factor Analysis
5.1 Competitive Landscape
5.1.1 Global Oral Care Market Share by Company
5.1.2 Product Offerings by Company
5.2 Porter’s Five Forces Analysis

6 Growth Outlook Across Scenarios
6.1 Growth Analysis-Case Scenario Definitions
6.2 Low Growth Scenario Forecasts
6.3 Reference Growth Scenario Forecasts
6.4 High Growth Scenario Forecasts

7 Global Oral Care Market Outlook By Segments
7.1 Oral Care Market Outlook by Segments
By Product
Toothpastes
-Pastes
-Gels
-Powders
-Polishes
Toothbrushes & Accessories
-Manual Toothbrushes
-Electric Toothbrushes
-Battery-powered Toothbrushes
-Replacement Toothbrush Heads
Mouthwashes/ Rinses
-Non-medicated Mouthwashes
-Medicated Mouthwashes
Dental Accessories/ Ancillaries
-Dental Flosses
-Breath Fresheners
-Cosmetic Dental Whitening Products
-Dental Water Jets
Dental Products
Dental Prosthesis Cleaning Solutions

By Distribution Channel
Consumer Stores
Retail Pharmacies
Online Distribution
Dental Prosthesis Cleaning Solutions

8 North America Oral Care Market Analysis And Outlook To 2030
8.1 Introduction to North America Oral Care Markets in 2024
8.2 North America Oral Care Market Size Outlook by Country, 2021-2030
8.2.1 United States
8.2.2 Canada
8.2.3 Mexico
8.3 North America Oral Care Market size Outlook by Segments, 2021-2030
By Product
Toothpastes
-Pastes
-Gels
-Powders
-Polishes
Toothbrushes & Accessories
-Manual Toothbrushes
-Electric Toothbrushes
-Battery-powered Toothbrushes
-Replacement Toothbrush Heads
Mouthwashes/ Rinses
-Non-medicated Mouthwashes
-Medicated Mouthwashes
Dental Accessories/ Ancillaries
-Dental Flosses
-Breath Fresheners
-Cosmetic Dental Whitening Products
-Dental Water Jets
Dental Products
Dental Prosthesis Cleaning Solutions

By Distribution Channel
Consumer Stores
Retail Pharmacies
Online Distribution
Dental Prosthesis Cleaning Solutions

9 Europe Oral Care Market Analysis And Outlook To 2030
9.1 Introduction to Europe Oral Care Markets in 2024
9.2 Europe Oral Care Market Size Outlook by Country, 2021-2030
9.2.1 Germany
9.2.2 France
9.2.3 Spain
9.2.4 United Kingdom
9.2.4 Italy
9.2.5 Russia
9.2.6 Norway
9.2.7 Rest of Europe
9.3 Europe Oral Care Market Size Outlook By Segments, 2021-2030
By Product
Toothpastes
-Pastes
-Gels
-Powders
-Polishes
Toothbrushes & Accessories
-Manual Toothbrushes
-Electric Toothbrushes
-Battery-powered Toothbrushes
-Replacement Toothbrush Heads
Mouthwashes/ Rinses
-Non-medicated Mouthwashes
-Medicated Mouthwashes
Dental Accessories/ Ancillaries
-Dental Flosses
-Breath Fresheners
-Cosmetic Dental Whitening Products
-Dental Water Jets
Dental Products
Dental Prosthesis Cleaning Solutions

By Distribution Channel
Consumer Stores
Retail Pharmacies
Online Distribution
Dental Prosthesis Cleaning Solutions

10 Asia Pacific Oral Care Market Analysis And Outlook To 2030
10.1 Introduction to Asia Pacific Oral Care Markets in 2024
10.2 Asia Pacific Oral Care Market Size Outlook by Country, 2021-2030
10.2.1 China
10.2.2 India
10.2.3 Japan
10.2.4 South Korea
10.2.5 Indonesia
10.2.6 Malaysia
10.2.7 Australia
10.2.8 Rest of Asia Pacific
10.3 Asia Pacific Oral Care Market size Outlook by Segments, 2021-2030
By Product
Toothpastes
-Pastes
-Gels
-Powders
-Polishes
Toothbrushes & Accessories
-Manual Toothbrushes
-Electric Toothbrushes
-Battery-powered Toothbrushes
-Replacement Toothbrush Heads
Mouthwashes/ Rinses
-Non-medicated Mouthwashes
-Medicated Mouthwashes
Dental Accessories/ Ancillaries
-Dental Flosses
-Breath Fresheners
-Cosmetic Dental Whitening Products
-Dental Water Jets
Dental Products
Dental Prosthesis Cleaning Solutions

By Distribution Channel
Consumer Stores
Retail Pharmacies
Online Distribution
Dental Prosthesis Cleaning Solutions

11 South America Oral Care Market Analysis And Outlook To 2030
11.1 Introduction to South America Oral Care Markets in 2024
11.2 South America Oral Care Market Size Outlook by Country, 2021-2030
11.2.1 Brazil
11.2.2 Argentina
11.2.3 Rest of South America
11.3 South America Oral Care Market size Outlook by Segments, 2021-2030
By Product
Toothpastes
-Pastes
-Gels
-Powders
-Polishes
Toothbrushes & Accessories
-Manual Toothbrushes
-Electric Toothbrushes
-Battery-powered Toothbrushes
-Replacement Toothbrush Heads
Mouthwashes/ Rinses
-Non-medicated Mouthwashes
-Medicated Mouthwashes
Dental Accessories/ Ancillaries
-Dental Flosses
-Breath Fresheners
-Cosmetic Dental Whitening Products
-Dental Water Jets
Dental Products
Dental Prosthesis Cleaning Solutions

By Distribution Channel
Consumer Stores
Retail Pharmacies
Online Distribution
Dental Prosthesis Cleaning Solutions

12 Middle East And Africa Oral Care Market Analysis And Outlook To 2030
12.1 Introduction to Middle East and Africa Oral Care Markets in 2024
12.2 Middle East and Africa Oral Care Market Size Outlook by Country, 2021-2030
12.2.1 Saudi Arabia
12.2.2 UAE
12.2.3 Oman
12.2.4 Rest of Middle East
12.2.5 Egypt
12.2.6 Nigeria
12.2.7 South Africa
12.2.8 Rest of Africa
12.3 Middle East and Africa Oral Care Market size Outlook by Segments, 2021-2030
By Product
Toothpastes
-Pastes
-Gels
-Powders
-Polishes
Toothbrushes & Accessories
-Manual Toothbrushes
-Electric Toothbrushes
-Battery-powered Toothbrushes
-Replacement Toothbrush Heads
Mouthwashes/ Rinses
-Non-medicated Mouthwashes
-Medicated Mouthwashes
Dental Accessories/ Ancillaries
-Dental Flosses
-Breath Fresheners
-Cosmetic Dental Whitening Products
-Dental Water Jets
Dental Products
Dental Prosthesis Cleaning Solutions

By Distribution Channel
Consumer Stores
Retail Pharmacies
Online Distribution
Dental Prosthesis Cleaning Solutions

13 Company Profiles
13.1 Company Snapshot
13.2 SWOT Profiles
13.3 Products and Services
13.4 Recent Developments
13.5 Financial Profile
List of Companies
Colgate-Palmolive Company
GSK plc
Johnson & Johnson Services Inc
Church & Dwight
Procter & Gamble
Unilever PLC
GC Corp
Lion Corp
Henkel AG & Co. KGaA
Sunstar Suisse S.A.

14 Appendix
14.1 Customization Offerings
14.2 Subscription Services
14.3 Related Reports
14.4 Publisher Expertise

Oral Care Market Segmentation

By Product
Toothpastes
-Pastes
-Gels
-Powders
-Polishes
Toothbrushes & Accessories
-Manual Toothbrushes
-Electric Toothbrushes
-Battery-powered Toothbrushes
-Replacement Toothbrush Heads
Mouthwashes/ Rinses
-Non-medicated Mouthwashes
-Medicated Mouthwashes
Dental Accessories/ Ancillaries
-Dental Flosses
-Breath Fresheners
-Cosmetic Dental Whitening Products
-Dental Water Jets
Dental Products
Dental Prosthesis Cleaning Solutions

By Distribution Channel

  • Consumer Stores
  • Retail Pharmacies
  • Online Distribution
  • Dental Prosthesis Cleaning Solutions


Geographical Analysis

  • North America (United States, Canada, Mexico)
  • Europe (Germany, France, United Kingdom, Spain, Italy, Rest of Europe)
  • Asia Pacific (China, India, Japan, South Korea, Rest of Asia Pacific)
  • South America (Brazil, Argentina, Rest of South America)
  • Middle East and Africa (Saudi Arabia, UAE, Rest of Middle East, South Africa, Egypt, Rest of Africa)

Frequently Asked Questions

  • What is the growth rate for the Oral Care Market over the forecast period?

    The global Oral Care Market is one of the lucrative growth markets, poised to register a 6.7% growth (CAGR) between 2024 and 2032.

  • Which Oral Care Market Segments Offer the Most Lucrative Opportunities in the Industry?

    Emerging Markets across Asia Pacific, Europe, and Americas present robust growth prospects.

  • Who are the key market players in the Oral Care Market?

    Colgate-Palmolive Company, GSK plc, Johnson & Johnson Services Inc, Church & Dwight, Procter & Gamble, Unilever PLC, GC Corp, Lion Corp, Henkel AG & Co. KGaA, Sunstar Suisse S.A.

  • What is the period of study of the Oral Care Market?

    Base Year- 2023; Estimated Year- 2024; Historic Period- 2018-2023; Forecast period- 2024 to 2030; Currency: USD; Volume

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Oral Care Market Demand and Growth Insights 2024 (2024)

FAQs

What is the outlook for the oral care market? ›

The Global Oral Care Market is valued at USD 33.73 Billion in the year 2022 and is expected to reach a value of USD 51.37 Billion by the year 2030. The Global Market is anticipated to grow exhibiting a Compound Annual Growth Rate (CAGR) of 5.40% over the forecast period.

How big is the oral care market in the US? ›

The U.S. oral care market size was estimated at USD 9.33 billion in 2022 and is projected to hit around USD 14.55 billion by 2032 with a registered CAGR of 4.6% during the forecast period 2023 to 2032.

What are the trends in the oral care industry? ›

Oral Care Industry Trends

The rise of personalized oral care, with companies offering tailored solutions based on individual needs and preferences. Increasing popularity of electric toothbrushes, as consumers look for more effective ways to maintain oral hygiene.

How big is the US toothpaste market? ›

US$ 22.6 Billion

Who is the market leader in oral care? ›

Leading companies worldwide

P&G is one of the world's leading companies in the oral care segment with its brand Oral-B. In 2022, the company's global net sales amounted to more than 80 billion U.S. dollars. The consumer products company Colgate-Palmolive can be seen as one of the largest competitors for P&G.

What is the future of oral care products? ›

Smart Toothbrushes and Oral Care Devices

Shortly dental care will be more integrated with smart devices and the Internet of Things (IoT). Smart toothbrushes, equipped with sensors and AI features, provide immediate feedback on how you brush to ensure effective and thorough cleaning.

Where does US rank in dental care? ›

Which countries rank the highest in dental health? The top 5 countries for dental care are Denmark, Germany, Finland, Sweden and the UK. You may be surprised to learn that the U.S comes in at number 9 for dental care!

What is the oral care market in the US? ›

When compared to other countries around Worldwide, in the United States generates the highest revenue in the Oral Care market, reaching US$10.08bn in 2024. Considering the total population figures, the per person revenue generated in 2024 amounts to US$29.48.

Why is oral care so expensive? ›

The Overhead Costs And The Insurance Policies Of The Dental Office. Like any other business, dental clinics have to bear numerous operational expenses: rent, utilities, equipment, staff salaries, marketing, and more.

What are the biggest issues in oral health? ›

Some of the most common diseases that impact our oral health include cavities (tooth decay), gum (periodontal) disease, and oral cancer. More than 40% of adults report having felt pain in their mouth within the last year, and more than 80% of people will have had at least one cavity by age 34.

Is the dental market growing? ›

According to the latest research by nova one advisor, the U.S. dental services market size was exhibited at USD 147.3 billion in 2022 and is projected to hit around USD 295.23 billion by 2032, growing at a CAGR of 7.2% during the forecast period 2023 to 2032.

Why is the dental industry growing? ›

In 2022, the dental industry market amounted to $34.70 billion and is expected to grow substantially by 2031. This surge is driven by increased awareness of oral health, advances in dental technology, and growing interest in cosmetic dentistry.

What is the #1 toothpaste? ›

What makes for a good overall toothpaste? One that ticks all the boxes and is accepted by the American Dental Association. Colgate Total Fresh Mint Stripe Gel takes the top spot for our best overall toothpaste because it reduces sensitivity, has a classic mint flavor, and has a pleasant texture.

What is the #1 toothpaste in America? ›

The largest toothpaste brand brand in the US is Colgate, with a revenue of $17.967 billion and 139.37 million consumers. As of 2022, the global toothpaste industry has a market size of $35.5 billion. Colgate sells over 80 million units of toothpaste each year.

What is the most expensive toothpaste in USA? ›

The first image that appeared when I googled “luxury toothpaste” did not disappoint. It was from a company called Theodent and it took its design cues from Versailles: the box and tube were creamy marble-white with gilded flourishes. At $99.99, the price of a single tube also fit the Versailles theme.

Is dentistry a growing industry? ›

The U.S. dental services market size was valued at USD 145.50 billion in 2022 and the sector is growing at a healthy CAGR of 6.24% between 2023 and 2032.

Is dental health declining? ›

While adults today lose fewer teeth than previous generations, the oral health of American adults generally has not changed much in the past 20 years.

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