Why Can't We Quit the 75 Hard Challenge? (2024)

There's a good chance you've heard of the 75 Hard Challenge, or even know someone who's currently doing it, or a version of it (*cough* Alix Earle *cough*). 75 Hard, as it's known on TikTok, has been around since 2019, and — like the old joke about marathon training or veganism goes — if someone you know is doing the challenge, they've probably told you about it. In fact, half of the "fun" of 75 Hard seems to be in posting about it online. But we're using the word "fun" loosely: this mental and physical challenge is pretty intense. Some might even say it's all-consuming. So during a time when wellness-related trends come and go with alarming speed, what is it about 75 Hard that keeps people coming back?

At the most basic, 75 Hard is a 75-day wellness challenge. It was created by Andy Frisella of the "Real AF" podcast to help you "take complete control of your life." The tag #75hard has accumulated over 2.2 billion views on the app (and this isn't counting variations on the tag, like #75hardchallenge and #75hardprogress). Over on Instagram, there are 1.4 million posts with the same hashtag, and the r/75HARD subreddit has roughly 43K members. It's spawned a book, and an app that's currently No. 2 in the Health & Fitness category of the Apple app store. And people are creating their own spins on the challenge, trying gentler versions like 75 Soft and 75 Mom, or abbreviated versions (Earle, for instance, is in the midst of a 30 Hard challenge).

If you're into trying fitness or wellness challenges and like pushing yourself out of your comfort zone, you may be excited to try 75 Hard — especially if you've seen people singing its praises and sharing their 75 Hard results all over social media. Before you start, though, here's more about what the #75Hard challenge entails, including what experts think about it and why it's been so popular.

What Is 75 Hard?

The 75 Hard challenge is a mental and physical challenge that involves changing your eating, workout, and even reading habits. On his website, Frisella makes it clear (in all capital letters) that 75 Hard is "not a fitness program" but rather a "transformative mental toughness program" or an "Ironman for your brain."

The main rules are that for 75 days straight, you follow a diet of your choosing, do two daily workouts, take a daily progress photo, drink a gallon of water, and read 10 pages of a book — every single day (but more on those guidelines below). One notable thing about the 75 Hard challenge is that Frisella says there are zero compromises or substitutions, and "you have until you go to sleep to complete the day." If you "fail" to do any one of these six things on the list, you must start over on Day 1.

On his website, Frisella notes that "you should consult your physician or other health care professional before starting 75 HARD or any other fitness program to determine if it is right for your needs."

75 Hard Challenge Rules

There are six main rules for 75 Hard.

What Sort of 75 Hard Results Can You Expect?

In a podcast episode, Frisella explained that the point of the 75 Hard challenge is to help you achieve confidence, self-esteem, self-worth, grit, perseverance, and resilience. By pushing yourself to stay committed to these goals, to develop discipline even when it gets hard or uncomfortable, once the 75 days are completed, he believes you will be a different person, "guaranteed."

The point of the program isn't weight loss or a physical change (though be aware that plenty of people post their 75 Hard results on social media showing off those things, which might be triggering for people with a history of body image issues or disordered eating). The real goal is to "push yourself exponentially further than you've ever thought you were capable of," Frisella writes on his website. "The goal of this program is not to teach you how to deal with each situation . . . but to help you develop the skill to take control of any situation you find yourself in."

In Taggart's experience, it really can do that. "Every time I've completed 75 hard, I've elevated myself to new levels I didn't think were possible, and I am someone who will always continue to grow, learn, and challenge myself," he says.

Frisella's messaging is pretty convincing, as are the raves about the program from Taggart and others on social media. It's easy to get excited about embarking on a challenge that promises so much. And that's part of the reason 75 Hard has remained popular for so long — people love extreme challenges, especially when they promise big results, whether those results are mental or physical. But what do other experts think about 75 Hard?

What Do Dietitians Think About 75 Hard?

Registered dietitian Leslie Langevin, MS, author of "The Anti-Inflammatory Kitchen Cookbook," is a little wary. "I think this is an extreme way to develop some better health habits. I think they should be tailored individually and that rules shouldn't be so clear cut," she tells POPSUGAR. Registered dietitian Emily Tills, MS, CDN, agrees. "Although the idea is interesting and can seem like it's flexible because you choose what diet you're going to do, in the end, it's still going to be restrictive."

Completely banning things like alcohol and "cheat meals" can potentially lead to a deprivation or diet mentality, Langevin says. Though 75 Hard is likely designed with good intentions, a restrictive, all-or-nothing mindset can often backfire when it comes to any habits — and especially those around food. Putting any rules around eating can be a slippery slope, potentially leading to disordered eating or an eating disorder in someone predisposed, former registered dietitian Laura Cohen, certified intuitive eating practitioner and eating disorder recovery coach, previously told POPSUGAR.

Another way to think of it is this: when evaluating whether a program like 75 Hard is "healthy" for you individually, it's just as important to examine your emotional response as it is to consider the physical health implications, Samantha Cassetty, MS, RD, nutrition expert with a focus on mental wellness, previously told POPSUGAR. "If an eating behavior feels stressful or punitive, then it's negatively impacting your mental and physical health — and, obviously, that isn't good," Cassetty said.

What Do Trainers Think About 75 Hard?

Many people fall far below the recommended amount of exercise, so a challenge that encourages people to move in whatever way they can is certainly beneficial. That said, Taggart admits that if you're going to try 75 Hard, you need to keep rest in mind; after all, there are no built-in rest days, as you're supposed to do two 45-minute workouts every single day. "The tough part of this is recovery, so you really need to listen to your body and understand what days to push and what days to slow it down," he says. "'Slow it down' does not mean 'do nothing,' it means to lower the intensity of the workouts." Walks, Pilates, yoga, and other gentle activities will come in handy here.

ACE-certified trainer Rachel MacPherson agrees with Langevin that this is a pretty extreme challenge. She says two 45-minute workouts a day is a lot for anyone just starting out. Also, not everyone can get outside every day for 45 minutes. Some people live in climates where that just isn't always doable, and the time commitment may be too demanding, especially if you have a full-time job and kids.

"This plan is an example of letting perfection be the enemy of the good. If you fail one small aspect of the plan, you need to start back at ground zero," MacPherson says, which could make you feel demoralized and defeated. "It's much better to accept that some days won't be perfect, but as long as you're making strides toward your goals, you're on the right track," she explained. For example, if you hope to work out four days a week but are swamped and only work out three, you have still made progress. Focusing on what you failed at or what you couldn't accomplish is not the healthiest mindset for most people. MacPherson added that most research shows that taking small, attainable steps toward clearly defined goals is the best way to go.

Not to mention, as many people seek to shake off the prevalent diet culture of the last few decades, they're also emphasizing finding joy in wellness — what feels good? what do you like? what does your body need right now? — and in that case, sticking to a challenge with rigid rules (and a "punishment" for deviating) may not be a positive experience.

All that said, some people really enjoy having specific rules and tangible goals when they're trying to build better habits. "The benefits of this challenge may only be for a choice few," says Rick Richey, NASM master instructor and certified trainer. "Some trainers, exercise fanatics, and David Goggins acolytes may find this enjoyable and somewhat reasonable. However, aside from reading 10 pages of a book, this challenge isn't for most."

Should We Quit the 75 Hard Challenge?

So, is the popularity of 75 Hard deserved? Is it worth doing, or should we collectively quit? The answer isn't so simple. At its core, 75 Hard recommends keeping active and practicing commitment, which some people may find encouraging. As Richey said, some people thrive under this type of rigorous goal and very specific guidelines.

Ultimately, the virality of 75 Hard is likely due to how extreme it is, and how much and how publicly the people who get through the challenge rave about it. It's hard enough to feel almost unattainable, with promised results that seem too good to be true — so it makes sense that people are still intrigued, and still coming back to the challenge.

However, you know what people say about things that seem too good to be true — they usually are. While it may be good for some, for others, 75 Hard can trigger negative self-talk, disordered eating, and an all-or-nothing mentality, or fuel an unhealthy relationship with food or exercise. "There's a lot to be said for consistency, it just doesn't have to be so rigid, in my opinion," MacPherson says.

While it's impossible to say that 75 Hard is bad for everyone, it's important to assess your own personal motivations and possible risk factors before jumping in. If you think the challenge may bring up some negative thought patterns or behaviors but you still want to participate in some kind of new year reset, Langevin recommended setting a few attainable, sustainable, health-minded goals you can work on over a few weeks like these:

Or, you can try one of the less-aggressive versions of the challenge, such as 75 Soft.

— Additional reporting by Lauren Mazzo and Mirel Zaman